Home
click opera - Celebrate the idea 'America'
July 2009
 
 
 
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
 
Mon, May. 12th, 2008 09:44 am
Celebrate the idea 'America'

I spotted these posters -- a campaign entitled "Make yourself an agent of BRAND AMERICA" -- on the mushroom-shaped billboard at the Maybachufer market near my house in Neukolln.



The posters purport to be cultural tips for Americans visiting other countries. I haven't seen them anywhere else, and I can't find any reference to them on the web. I guess they're an art project of some sort.



CELEBRATE THE IDEA 'AMERICA'. Americans have specialized in selling dreams, fears, and folklore of other people back to them. So bring back the best of the world and leave a little of the best of yourself wherever you go.

THINK BIG. ACT SMALL. BE HUMBLE. When Americans meet each other for the first time, our job and implied status is a key part of "who" we are, and how we introduce ourselves. This is less important elsewhere. Disguise your immediate business affiliations. While thinking big, act small. Be humble.



TRY THE LANGUAGE. Try to speak some of the language. It's easier than you think and ok to sound like a child. "Hallo" means "hello" and "Danke" "thank you".

SMILE. GENUINELY. IT'S A UNIVERSAL EQUALIZER.

37CommentReplyAdd to MemoriesTell a Friend

standard_grey
standard_grey
standard_grey
Mon, May. 12th, 2008 08:08 am (UTC)

For the Win.


Then again, I'm from Canada, so anything that pokes fun at our noisy neighbours downstairs is a-ok by me.


Eh.


ReplyThread

(Anonymous)
Mon, May. 12th, 2008 10:17 am (UTC)
evil knievel

i was also puzzled when the posters were up at rosenthaler platz and torstrasse for a while in january/february. turned out that it was a project by evil knievel who was part of shows at kw and HAU around that time.
http://www.tagesspiegel.de/kultur/;art772,2460147
all the best,f.


ReplyThread
imomus
imomus
imomus
Mon, May. 12th, 2008 12:12 pm (UTC)
Re: evil knievel

Aha! It's about how there was re-education of the Germans in the postwar period -- they too could become Americans! And about how, now, the situation has changed. The legitimacy of the US is no longer ascendent worldwide; now there needs to be re-education of Americans


ReplyThread Parent
33mhz
33mhz
Mark
Mon, May. 12th, 2008 12:40 pm (UTC)
Re: evil knievel

The legitimacy of the US is no longer ascendent worldwide; now there needs to be re-education of Americans

That's a sentiment I can get behind.

The posters themselves are rather toothless, though, if they're genuinely targeting Americans abroad.

The first poster calls to mind both Hollywood's love-letters to itself and classic cubscout/camper slogans about the proper treatment of campsites. Since they're tactfully short on specific suggestions, the average American reader is likely to nod along and claim to be doing just that.

The second poster strikes me as off; maybe it's just the circles I travel in, but leading off with, "I'm Bob and I'm an account manager at Wells Fargo" is exceedingly rare unless you're at a business meeting. Americans are very used to hearing their culture constructed as being less hierarchical than "stuffy Old Europe", so the artists need to be more direct if they want to pierce the veil of Amerikajinron and make a point about the importance of socioeconomic status in America. It's something that's genuinely invisible to many of the people who are privileged enough to travel to Europe.

The third poster I agree with completely. I think there's a segment of the US that in a twisted way looks down on bilingualism. Middle America's "English Only" sentiment is definitely something that needs to be educated away.

The 4th one, I promise, will get exactly this reaction: "What's this motivational poster doing here? It kinda reminds me of 'Everybody's Free (To Wear Sunscreen).' Remember that? Haha, and then Chris Rock did that parody where he was like 'Gemini: You're gonna die. TWICE.' That was awesome. Hey look, a headshop! You think they'll have like, totenkopf bongs?" -- And speaking of totenkopfs, I thought death was supposed to be the great equalizer. Is a "genuine smile" supposed to be the rictus of death? It's unaffected, I suppose.

The idea is similar to something Laurie Anderson talked about on "The Ugly One With The Jewels," where she travels to Israel in the 90s and is given advice on how to travel discreetly and disguise the fact that she's an American. "It's really something to hear your entire culture broken down into 6 give-away signs!"

Edited at 2008-05-12 01:36 pm (UTC)


ReplyThread Parent

(Anonymous)
Mon, May. 12th, 2008 12:42 pm (UTC)
Re: evil knievel

How come European perception of American society was so positive before we desegregated our society, but isn't so good now? Are you Europeans racists against the blacks?


ReplyThread Parent
33mhz
33mhz
Mark
Mon, May. 12th, 2008 12:44 pm (UTC)
Re: evil knievel

http://en.wikipedia.org/wiki/Iraq_War

This should explain a lot.


ReplyThread Parent

33mhz
33mhz
Mark
Tue, May. 13th, 2008 02:22 am (UTC)
Re: evil knievel

Xenophobic bullshit. Completely false in both my experience and the public record of the time, but keep stoking your crazy little nativist bonfires.


ReplyThread Parent
jluke
jluke
jluke
Mon, May. 12th, 2008 01:00 pm (UTC)
Re: evil knievel

Desegregation happened some years before 2003, about the time that the goodwill started to run low.


ReplyThread Parent
surferelf
surferelf
surferelf
Mon, May. 12th, 2008 01:41 pm (UTC)
Re: evil knievel

It's premature to speak of re-educating Americans. We need to be educated first.


ReplyThread Parent

(Anonymous)
Mon, May. 12th, 2008 10:20 am (UTC)

Looks like trouble to me.

wewillbecome.com


ReplyThread

(Anonymous)
Mon, May. 12th, 2008 12:34 pm (UTC)
Der Amerikanische Freund

Coming Saturday, just around another corner of your house,
three americans will play in das kleine field recordings festival.

One from California, but living in Berlin now, one from New York City, who is on a visit, and one from Alaska, but on a nomadic trail for some time now.

I wonder what their stories will sound like.


ReplyThread
rinusvanalebeek
rinusvanalebeek
rinusvanalebeek
Mon, May. 12th, 2008 12:34 pm (UTC)
Re: Der Amerikanische Freund

that was me, sorry for anoning


ReplyThread Parent

(Anonymous)
Mon, May. 12th, 2008 01:06 pm (UTC)
America Will Rise Again

Will Hutton insists that America's financial and cultural dominance is only beginning.

"Anybody who would prefer China's communists needs to see their doctor."

http://www.guardian.co.uk/commentisfree/2008/may/11/usa


ReplyThread
cheapsurrealist
cheapsurrealist
Dave Nold
Mon, May. 12th, 2008 09:01 pm (UTC)
Re: America Will Rise Again

"Anybody who would prefer China's communists needs to see their doctor."

If they can afford health insurance.



ReplyThread Parent
cheapsurrealist
cheapsurrealist
Dave Nold
Mon, May. 12th, 2008 02:53 pm (UTC)

Oh fuck it. I'm tired of being a self hating American.


ReplyThread
qscrisp
qscrisp
qscrisp
Mon, May. 12th, 2008 07:10 pm (UTC)

Strange, I think I can stand to be a self-hating Briton for much, much longer.


ReplyThread Parent
cheapsurrealist
cheapsurrealist
Dave Nold
Mon, May. 12th, 2008 08:53 pm (UTC)

Yes. A little self-hate is good for the soul.

Americans have been getting by with the "we saved your ass in WWII" for too long. Nobody likes a favor counter.

Truth is, we have plenty of pre-Bush history to be ashamed of and even after Barak and Michelle boot George and Laura out the front door there will be plenty more.

So as you Brits might say - carry on, stiff upper lip, mus'nt grumble.


ReplyThread Parent
qscrisp
qscrisp
qscrisp
Mon, May. 12th, 2008 10:27 pm (UTC)

Maybe we could compare histories and see who scores for the worst.


ReplyThread Parent
cheapsurrealist
cheapsurrealist
Dave Nold
Mon, May. 12th, 2008 10:34 pm (UTC)

No Fair. You guys had a head start.


ReplyThread Parent
qscrisp
qscrisp
qscrisp
Mon, May. 12th, 2008 11:34 pm (UTC)

Ah, well, not one said that it would be fair.


ReplyThread Parent
qscrisp
qscrisp
qscrisp
Mon, May. 12th, 2008 11:35 pm (UTC)

'No one', I mean. Nothing like fudging a quip.


ReplyThread Parent
33mhz
33mhz
Mark
Tue, May. 13th, 2008 02:24 am (UTC)

Hello, Osamu Dazai icon! Feeling any more human these days?


ReplyThread Parent
qscrisp
qscrisp
qscrisp
Tue, May. 13th, 2008 08:51 am (UTC)

Hello!

Well, recently I've almost finished my current work, No Longer Tapeworm, and I'm hoping to start soon on my next work, No Longer Virus.


ReplyThread Parent
thomascott
thomascott
Thomas Scott
Mon, May. 12th, 2008 08:58 pm (UTC)
Carping little islands

I think that is an essentially British(and Irish) trait, we don't refer to it or even think of it as self-hating.
Criticising our political leaders, our government and our culture is part of what we are.
It's one laudable aspect of our culture, patriotism is such a dreary, witless little vice.


ReplyThread Parent
qscrisp
qscrisp
qscrisp
Mon, May. 12th, 2008 10:31 pm (UTC)
Re: Carping little islands

I think the reason it's not generally thought of as self-hating is because, by and large, it's not personal. I suppose if I thought I was entirely responsible, instead of only partially, for all the bad things in Britain, I'd begin to feel defensive and resentful. Or something. Of course, it goes without saying, that the not-being-personal thing should work in reverse, with attitudes towards other countries.


ReplyThread Parent
kingfuraday
kingfuraday
B r i a n
Tue, May. 13th, 2008 08:50 pm (UTC)
Re: Carping little islands

"It's one laudable aspect of our culture, patriotism is such a dreary, witless little vice."

Agreed... just know that there are many of us over here who find it just as dreary...


ReplyThread Parent
thomascott
thomascott
Thomas Scott
Tue, May. 13th, 2008 09:14 pm (UTC)
Re: Carping little islands

Oh I'm well aware of that K, no monopoly was being claimed.


ReplyThread Parent
tinyfolk
tinyfolk
Father Reinhold the Saddened, SPoEEG
Mon, May. 12th, 2008 03:10 pm (UTC)

Okaaaay. Isn't putting stickers up all over european countries just like treating those countries as if they're some kind of theme parks for Americans to see "exotic" people in their natural habitat? That's what these seem like to me.


ReplyThread
pay_option07
pay_option07
pay_option07
Mon, May. 12th, 2008 04:32 pm (UTC)
seem like to me.

It's when they stop coming you should be worried!


ReplyThread Parent
pitcherthis
pitcherthis
pitcherthis
Mon, May. 12th, 2008 03:33 pm (UTC)
one 'instruction' really ought to be

don't speak so loudly?


ReplyThread
loveishappiness
loveishappiness
O.H.
Mon, May. 12th, 2008 04:15 pm (UTC)
Re: one 'instruction' really ought to be

second


ReplyThread Parent


(Anonymous)
Mon, May. 12th, 2008 05:48 pm (UTC)

I love the fact it's almost impossible to say anything bad about America!


ReplyThread Parent
vonbruckhousen
vonbruckhousen
vonbruckhousen
Mon, May. 12th, 2008 08:47 pm (UTC)

Ja.


ReplyThread Parent
eclectiktronik
eclectiktronik
eclectiktronik
Tue, May. 13th, 2008 01:45 pm (UTC)

maybe something to do with Kunst werte gesellschaft event? see:

http://www.liquidaciontotal.org/arte_valores_sociedad.htm
---looks like a good event, a few gallery/alterntive space people I know from here are going. if you go along, do us a write- up!


ReplyThread
graywyvern
graywyvern
graywyvern
Tue, May. 13th, 2008 05:49 pm (UTC)
celebrate the idea

now that THE THEORY AND PRACTICE OF OLIGARCHIC COLLECTIVISM has appeared, the end should not be long in coming:

http://www.amazon.com/Theory-Practice-Oligarchic-Collectivism-Goldstein/dp/1438212852/ref=sr_1_1?ie=UTF8&s=books&qid=1210700842&sr=1-1

m.


ReplyThread

(Anonymous)
Tue, May. 13th, 2008 07:55 pm (UTC)
Re: celebrate the idea

America's really a far stranger place than meets the eye. Why we link up on jobs and paths so often is that it's something that, while speaking of status, in a way, also gives someone an inkling of who you are. Something to talk about, can people relate when not tied together by religion or common cultural ancestry. Get drunk at an american bar and y'll find that everyone is nicer. Since i've been all over the place, i can attest to this- try chatting it up with someone random in vienna or paris and they'll shut you down right away. Meeting Americans is different, you start general, and run down to the specific quirks that make Americans some of the best people i have met.

There's a difference between the american norm and the american free. There's can be a hegemony in european cultural tyrrany.


ReplyThread Parent

(Anonymous)
Tue, May. 13th, 2008 08:06 pm (UTC)
Re: celebrate the idea

And yes, i agree that the american ideal is changing, but we still have a generation that needs to grow. The ideal american image has changed in the past, and will change once again. America thrives on it when it needs to. Each decade has had a distinct cultural product, that develops somewhere in parallel to the rest of the World, for certain. I wonder when India and China will begin to face the same problems we are- it seems they are still back in our sixties, europe, will all of their integration, socially views those of darker skin even more nagatively than your average Southern-U.S. American.

California is still Germania's westen promised land, the way I've caught each and every Bavarian i've ever known dreamily talk about it.


ReplyThread Parent