When you look at my photos, you stand (or sit, squat, or lie) in my place, and look through my eyes at what I see, don't you? Well, not exactly. Caveat viewor — may the viewer beware!
"Just as illusionism of Renaissance linear perspective performed the ideological function of 'positioning the subject', so too did the photographic image. 'The installation of the viewer as subject depends upon reserving a singular place for him or her, the reciprocal in front of the image of the vanishing point "behind" it, the point of origin from which the camera "took" its view and where we now take ours'. French theorists associated with the journals Tel Quel and Cinéthique argued that since the code of linear perspective is built into the camera, photography and film which, whilst appearing to involve simply a neutral recording of reality, serve to reinforce 'a bourgeois ideology which makes the individual subject the focus and origin of meaning'."
If you want seven thousand words more of this—and I know you do—read Semiotics for Beginners, an online text by Daniel Chandler of the University of Aberystwyth. Cracking stuff.