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Mon, Apr. 23rd, 2007 12:49 pm
A complete history of Japanese cutie girls, 1997-2007

27CommentReply

imomus
imomus
imomus
Mon, Apr. 23rd, 2007 01:05 pm (UTC)

Shift isn't top down at all, it's a very casual approach, pretty similar to Shoichi Aoki's FRUiTS style. They just photograph the girls that come to their cafe, mostly. Or did.

It'll be interesting to see whether the Nu-Rave / CassettePlaya look has any impact in Japan, or whether the ambient chromophobia kills it stone dead. I suppose Nu-Rave intersects with Bape hoody jackets and with infant style, both potential Japanese favourites. But I'm inclined to agree with those who've charted skirt length to economic boom and bust cycles (boom = shorter). I think colour would require a big economic boom to come back. But wait, the colourful, zany 90s was a recession time in Japan, wasn't it? And the economy now is better. Maybe it's more about feelings about the future, then. I think the 90s cyber-geisha thing was about futuristic feelings about the soon-come 21st century. And now there's a new feeling about the future, a darker feeling. The cybertopia idea has gone, replaced by an ecolo-dystopia idea.


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(no subject) - (Anonymous)
imomus
imomus
imomus
Mon, Apr. 23rd, 2007 02:44 pm (UTC)

So over the years, they just happened to have groups of girls who'd just walk in, wearing matching, up-to-date outfits? Sorry, but I smell a fashion photographer cherry-picking at the very least...

Well, fashion itself is of course a conspiracy! When people all over are wearing the same thing, there's more to it than meets the eye!

I think when you add filters and editing to that "conspiracy" you get a selectivity which can look like styling but isn't. For instance, Cafe Soso (where many of the Shift pictures have been shot since about 2000) attracts a fashion and design-conscious clientele. And the photographer picks who to photograph, and then the editor presumably selects from within that selection, narrowing it down to the requisite ten girls.

But, again, that's how Shoichi Aoki's magazines work too, or any street fashion website. It's all someone's eye, picking and choosing from what's out there.


ReplyThread Parent
imomus
imomus
imomus
Mon, Apr. 23rd, 2007 02:51 pm (UTC)

But you're right about the Nu-Rave thing, there's quite a lot of it about on that Japanese Streets site, like this and this.


ReplyThread Parent
imomus
imomus
imomus
Mon, Apr. 23rd, 2007 02:52 pm (UTC)

Second link should be this.

Come back chromophobia, all is forgiven!


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