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Vogue India and "runner-up-ization" - click opera
February 2010
 
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Tue, Sep. 2nd, 2008 11:58 am
Vogue India and "runner-up-ization"

30CommentReply

electricwitch
electricwitch
For anything, oh! she´ll bust her elastic
Tue, Sep. 2nd, 2008 11:43 am (UTC)

Well, it's Vogue, it's their job to sell sexism back to women. And racism, cos the two are related.

Actually there's been a lot of fighting and bitching on everything from feministing to ONTD (of all places) over the fact that Vogue India runs skin-bleaching cream adverts, and is just as annoyingly racist and sexist as our Vogue. SURPRISE! I liked this one, about people trying to make the Westernisation into a feminist thing: http://jezebel.com/gossip/standards-of-beauty/indian-women-whiten-their-skin-fight-the-patriarchy-264396.php


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imomus
imomus
imomus
Tue, Sep. 2nd, 2008 12:13 pm (UTC)

I find that whole empowerment-through-assimilation-to-dominant-values thing depressing. They might as well just say "Become an also-ran! Make yourself a runner-up!"

But the only way away from those arguments is to stress empowerment-through-specificity, and that's a hard sell. Imagine advising the Obama campaign, for instance, to say that their candidate should stress that he's "better-because-blacker" at every opportunity. Imagine outlining the "Obama: blacker than McCain!" campaign, lingering on every racially-specific detail of how Obama is different from white candidates and better for that difference, and how he should be elected not despite his blackness, but because of it.

It takes a certain arrogance to posit your own difference as a virtue. The Jews have had it to some extent, and the Japanese have it to some extent, and you can hear it in rap lyrics. But in all those cases it's mixed with deep insecurity. The people who have it "in spades" (ha!) to this day are white Westerners. To the extent that they see their differences as "sames" -- as universals.


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(Anonymous)
Tue, Sep. 2nd, 2008 12:35 pm (UTC)

So sayeth the white Western male...


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electricwitch
electricwitch
For anything, oh! she´ll bust her elastic
Tue, Sep. 2nd, 2008 04:12 pm (UTC)

Well, that is exactly what Vogue is about, and what actual disempowerment is all about. It's kind of sad that the Indian Vogue got all that flack for putting the white woman in centre, and a month later Vogue China launched and had two white and one Asian women on the cover. Not to mention the European Vogue. I could go on for days about how the blonde woman is portrayed, too. I mean is she anything like me? No way.

What you are talking about is focusing on one difference, and therefore a generalised idea of difference, rather than actual difference. In a world that actually made a virtue of difference, it would be such a specified campaign if directed on a personal level that it would be easier to focus on the differences of opinion and stances, and therefore actual political differences rather than personal ones.

This is not possible as long as we only stress a certain kind of difference, a generalised patriarchalised kind of difference rather than actual unique difference as it exists on a genetic and bio-structural level.

PS: don't mention Popo the Clown to me.


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