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February 2010
 
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Fri, Dec. 4th, 2009 01:33 am
Saison Culture

22CommentReplyFlag


(Anonymous)
Fri, Dec. 4th, 2009 08:39 am (UTC)

You are both right. Muji began life as the own-brand label of a downmarket supermarket, not as lifestyle brand connected to an upmarket department store (as in the case of Wave, Libros, Parco & Loft). They began to open stores within the supermarkets and it was only in 1990 that the business was transferred from Seiyu when the group realized it had mileage as a stand alone lifestyle brand.


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